Snapchat for Business: The Rundown
Let’s start by addressing some concerns. Right now you might be thinking why would I ever use an app that my 20 something year old daughter uses to document her “super fun” Friday night out? From what you’ve gathered all she does is share 10 second videos of her and her “buzzed off one drink” friends sticking out their tongues so that they can look like a dog. So then you ask yourself, how could this app be used to help me promote my business?
Well here’s the thing, while Snapchat does have silly lenses and allows millennials to share videos with family and friends that in reality, aren’t all gems (guilty), the app itself reaches 41% of people ages 18 to 34 in the United States, and that’s huge. If people from ages 18 to 34 are your demographic, then you’ve just found a platform that could hold a lot of potential for your business if you decided to tap into it. There are over 150 million people who use Snapchat every single day and each day there are over 10 billion videos watched. That equals out to a lot of time being spent on one app!
There’s no denying that Snapchat has built up a good foundation for their advertising business. But you likely still want to know how you can use Snapchat to promote your business. So here is the rundown on the different ways you can advertise on Snapchat:
- Mobile Video Ad – Snapchat gives you 10 seconds of vertical, full length screen time. You can customize how you would like the viewers to interact with the ad and even allow them to swipe up to give them more information. These ads can be skipped and usually play in between other Snapchat stories that the user is watching.
- Sponsored Geofilters – This is a good option for businesses who might be sponsoring a local event and want to create a unique filter that showcases their brand. You choose the specific geographically location and only people in that area can view and use the filter.
- Sponsored Lenses – These lenses are where businesses can really get creative! Remember how I mentioned the dog lens earlier? Well businesses can create their own lens and Snapchat users can interact with these lenses and share them with their friends. A good example of a business who took advantage of this is Taco Bell. They developed a lens that placed an image of a Taco on the head of the Snapchat user; if that doesn’t make you hungry for a taco, I don’t know what will.
While Snapchat offers some great options for businesses to promote themselves, paid ads don’t have to be the only way to use Snapchat. You can create an account for your business and post organic content to your Snapchat story. Snapchat stories last 24 hrs and they are viewed in chronological order. A few examples of things you could post to a story to keep your audience engaged are:
- Behind the scenes snaps
- Sneak peaks of new products or services
- Q & A session
- Special events
Just watch how many views, screenshots and story finishes that you get to monitor your success. The more people who watch your Snapchat story until the end will show you how engaged they are in the content you’re sharing. If you notice that people start to fall off, then change things up but remember to be authentic to your brand.
If this all sounds really scary to you, check out our last post about the danger of doing what you’ve always done and not getting out of your comfort zone. Snapchat may not be the platform for you and your business, but it’s worth checking out, especially if you’ve been looking for a new and exciting way to reach your audience!