You Don't Need to Know It All
Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat, Periscope, Vimeo... the list of social media platforms goes on, and on and on. If you haven’t heard of all of these platforms yet, it’s only a matter of time. Or, you might hear of the next big thing before you even have a chance to explore the current one. The social media world is changing every day and it’s almost impossible for anyone to keep up (well, except for teenagers; they somehow always manage). Although that may sound scary, we’re here to tell you, it’s not. In fact, you really shouldn’t spend too much time at all worrying about this kind of thing.
Yes, social media is important (if you’ve been keeping up with this blog you’ve probably learned that by now), but if you’re spending hours upon hours downloading apps, signing up for new social media platforms, and going through tutorials trying to learn how to use them, you’re overdoing it. There is really only one time when you should be worrying about learning how to use a new platform: when the people who are using the it are your target market.
You know your audience better than anyone; all you have to do is listen to them. If your target market is girls aged 18-25, surely you’ve heard of Snapchat by now, so maybe it’s time to start looking into that platform. If you’re in the wedding market, it’s almost guaranteed you’ve seen or heard of Pinterest, so check it out! The beautiful thing about social media is that almost every network has an opportunity for businesses to communicate with their customers, so take advantage of this. On the other hand, if we're talking about a business who targets stay-at-home moms, should you focus on advertising through a platform like LinkedIn? Let's just say you shouldn't make it a first priority.
There really is no need for a business to be on every single social media platform, despite any "friendly" marketing advice you may (and likely will) receive. In our opinion, it’s a waste of your time. Listen to your audience, find out where they are, and become an expert on communicating through that platform. As the old saying goes, pick a horse and ride it!