The Top 5 Reasons To Do Social Media Marketing
We’re a social media management agency, so you’re probably not surprised that we’re trying to convince you that marketing on channels like Facebook, Twitter, and LinkedIn is important. But seriously, we aren’t the only ones who are talking about this marketing movement. You can look it up; there are a ton of ways your business can benefit from advertising and creating a presence on social media. But in case you don’t feel like sifting through Google articles upon Google articles, we’ve summed up the top five reasons other people are saying you should be marketing on social media.
1. It Increases Brand Awareness
Recently we worked with a client who didn’t think they had any social media presence at all. After a quick search we showed them the “unofficial” Facebook page that belonged to their business. They had no idea that this page existed and that people were actively checking in and reviewing their business.
If you don’t claim your space online, then you don’t have control over your brand’s image. By creating a presence online through social media marketing efforts you’re showing your current and potential customers, clients, etc. that you care about your business and your brand. Over time, people will become more aware of your brand and what your business is all about by seeing it on social media.
2. It Improves Brand Loyalty
Through posting valuable content consistently, engaging with your audience, and showing the human side of your business your brand loyalty will grow. We’ve said it before but it still remains true, people like to do business with people they know.
3. It Increases Your Conversion Rate
In an article from Big Commerce that talks about 2017 consumer habits they highlight a study that indicates that, “67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store”. This is a huge portion of the population. Every time you reach out to your audience you have the opportunity to convert one of them. If you had the ability to tap into that market through social media marketing, why the heck wouldn’t you?
4. It Improves Your Brand's SEO
We won’t pretend to know all the secrets behind Google’s constantly changing algorithms. But one of the things that we do know for certain is that the more credibility from other online streams such as your different social media platforms, shows Google that you have clout. In turn, Google will reward you with a more predominate search ranking.
5. It Increases Inbound Traffic
If you aren’t intentionally driving people to your website, your analytics probably aren’t going to look too hot.
By using social media marketing you can intentionally drive people to your website. This way they have a chance to check out your product and hopefully keep coming back! Not convinced yet? Reach out to us and we’ll chat with you some more.