5 Reasons Why You Need to Plan Your Social Media Content
We get it. Not everyone is a planner. That’s part of the beauty of being an entrepreneur right? You get to show off your creativity and do things on your own time. When it comes to the social media for your business though if you’re feeling overwhelmed, lost in a sea of hashtags or forgetting to post consistently it might be time to consider a plan.
Planning out your social media content can be as easy as jotting down some ideas in a content calendar and as strategic as gearing up for a new product release. Whatever it is you have going on with your business, we recommend planning it out and here is why...
1. It gives you more time to do other things that you love.
We fully, 100 percent believe in our motto that there are only 24 hours in a day and that you should spend them doing what you love. If you plan out the content that you want to be put out on social at the beginning of each week you will save so much time in the long run. The extra time will allow you to spend time on the things you love and the things that make you the best at what you do!
2. It keeps your audience engaged.
The truth is, the people who like your page or follow your content (that are not your friends and family) are doing so because they believe that you add value to their life in some way. If you don’t plan out your content in advance and then you run the risk of doing a haphazard job. When you aren’t producing content that has had some thought put in to, audience engagement will drop.
3. Because there really are only 24 hours in a day.
If you have done your research, then you know that there are certain times on social media platforms that are optimal posting times. Since you are a busy business owner you don’t have the time to always be on social during these peak times. With your content planned out ahead of time you have the ability to schedule posts so that they can reach as many people as possible, even when you’re busy on your grind.
4. You can prioritize the content that is important to you.
When you have upcoming events, promotions, or product launches you can plan your content around those milestones. Releases teasers, creating countdowns or to be announced posts are all great ways to generate some buzz!
5. It allows you to delegate.
If you have a team working with you to create content, then you can share your ideas with them and together you can create a plan that will focus on the goals you want to achieve with your social media presence.
What all of these reasons combined give to you is control. Planning out your social media content will help you navigate out of the sea of hashtags and get you on track to consistently posting on social. Planning ahead gives you an edge on your competitors and shows that you are serious about your business and the image that it has online. If you find that you need a little extra help to get started, you can download our free content calendar for Facebook here. This calendar provides tips and tricks to planning out your content week by week and helps you to develop a strategy to create engaging content for your audience.