Instagram For Business: The Rundown
By now you have probably noticed that Instagram is making some waves in the social media world, and if you haven’t, well the question that must be asked is… do you live under a rock?
We are constantly being asked by our clients if Instagram has taken the lead and left Facebook in its Instagram Story dust. But the truth is Facebook still remains the most used social network, so Instagram hasn’t actually done that just yet. However, it is moving up the ranks on the list of most used social networks. With 700,000,000 active monthly users, Instagram is definitely worth mentioning.
Now it is important to note that you don’t need to know every little thing about all of the social networks out there. If you find that other social networks are working for you, then keep doing what you’re doing. But if your business is new to the social media scene, you’re looking for a change, or what you are currently doing isn’t working, then checking out Instagram might be a good option for you and your business.
To make things easier, we at XXIV Social have put together a list of all the different ways you can use Instagram for your business. Here’s the rundown:
The Account – First of all, you want to make sure that you have set-up or converted your current Instagram account to a business account. It’s important that you also use consistent imagery for your photo, such as your logo, so that people can find you easier. There are also added perks to having a business account, such as other ways to contact you, account insights, and access to Instagram ads.
Getting Connected – As mentioned, other ways to contact you as the business owner are only available for business accounts. The button can be used for people to email you or to get directions to your business. With a personal account, followers only have the ability to message the Instagram account. This way, you and your followers have more options to get connected with you, and your business becomes more discoverable. Especially if you are brick and mortar.
Key Settings – Your handle/username is also an important piece to creating a discoverable profile. Much like using your logo for your photo, you should also use your business’ name for your handle.
Instagram Bio - Instagram gives you the option to create a “Bio” under “Edit Profile”. We recommend that you not leave this field blank, especially if you have a website or URL that you would like to link people to. This is the only place that Instagram allows hyperlinking, so you will want to take advantage of that. Since you’re using Instagram to promote your business and your brand, it’s really important for the bio to be a true reflection of what your business is all about.
Instagram Ads – Being able to access Instagram ads is a great added bonus to using Instagram for business because it allows you to bypass Facebook, if advertising on that platform is not apart of your social media marketing strategy. With a business account for Instagram, you can promote content directly to the app. Instagram Ads allow you to select your text, call to action button, choose your audience, set a budget, and determine the time period you want to run the ad for. Running paid content through Instagram is a great way to promote your business, to your target audience, and to potentially gain new followers that might have an interest in your products or services.
Insights – Having a business account for your Instagram is also going to give you access to your profile’s insights. You will be able to get to know who your followers are (gender, age, and location), as well as how well your posts perform, and how many times unique accounts visit your profile. It’s important to do a little research on how to properly read the insights, or if you don’t have the time, hire someone you can trust to review them for you. That way you can properly utilize the information provided to you through insights.
Producing Content – Instagram is an extremely visual social media platform. If you are going to go this route for your business, be prepared to be producing organic (unpaid) content at least once a day. This content needs to be relatable to your brand and business, and it also needs to speak to your audience.
Once you get the hang of producing content on a regular basis and promoting your content, you are well on your way to utilizing Instagram for Business. If all of this seems daunting, don’t be afraid to reach out to an agency to get more information. Often times agencies, like us for example, offer consultations and training on how to use these platforms. Another option is to talk with your team. If you have someone on it who is more comfortable using social media, work with them to create the profile and produce the content with or for you.
Here at XXIV Social, we firmly believe that there are best practices for using Instagram, and we will be putting all of our pro-tips and tricks together in an accessible document for all of you who would like to learn more. Stay tuned for the downloadable PDF coming soon, and subscribe to our mailing list below to be the first to know when it’s released!