5 Tips for Managing Social Media In-House as a Small Business Owner
We’ve recently gotten a few inquiries from business owners that are completely overwhelmed by managing their businesses’ social media accounts. They just don’t know where to start when it comes to tackling all of the notifications from Facebook and then dealing with entirely different platform letting them know that they have 10 more new notifications over on it. On top of all that, they have to think about creating the content that goes out on to these platforms. We get it, it can be a lot. And you might be starting to feel like Kevin, from The Office every time you try to tackle it.
As a social media management agency, our first instinct is to reach out and take the stress of social media off of your plate. Let you focus on the things you do best. However, we understand that that’s not what every business owner wants. A lot of you want to remain in control and test the waters for yourself first. So, for those of you out there who still want to tackle all things social in-house, we’ve put together a few tips for you that may help.
1. Create a Strategy
The idea of creating a strategy for your business’ social media marketing might be another one of those things you find overwhelming, but it’s necessary for your success. We recommend starting small. Figure out how much time a week you can spend on content creation and social media management. Then during those specific times, nail down the tone you want to be using in your posts (i.e. humours, serious, etc.), the message you want to get across to your followers, and how you envision spreading that message (i.e. videos, photos, etc.). Content calendars can be a huge help when you are getting started so try creating one of those to help you lay out your plans. Once you define your goals, you’ll have a much easier time creating a strategy that helps you reach them.
2. Save Time by Using Free Tools
There are a lot of tools out there, specifically for social media use, that have been created to help save you time. While we always want to encourage you to post natively to the platform if possible (Facebook does, in fact, have a built-in post scheduler)! We know that posting natively to each platform is not always an option because, hello you have other things to do. Tools like Buffer and Hootsuite are great examples of scheduling software that you can use for free. They do have monthly subscription based plans, should you want some of the features from one of their premium options, but we have found that most of our clients who need to use a scheduling software have all gotten away with using the free version.
3. Get Real
If you’ve kept up with our blog over the last little while, you might be thinking that we are starting to sound like a broken record. But we cannot stress enough how important it is for you to be authentic on social media. If you aren’t already posting visuals that include the friendly faces of your staff, or you as the business owner, give it a try. We guarantee that you will notice a huge increase in your engagement with those kinds of posts.
4. Measure Your Success
Now some of you may be wondering, “Well how do I know when my posts have an increase in engagement?”. On social media platforms, like Facebook and Instagram, there are business account versions that actually have free built-in analytics. These analytics and insights help you to determine and analyze things like the best times to post, what kinds of posts your audience likes best, and how many people you are reaching on a daily basis. The insights tab for Facebook can be found in the top row of tabs when you are looking at your business page on a desktop.
You can also use apps like FacebookPage and Facebook Ads to manage your accounts on a mobile device. It’s so important to keep track of the analytics behind your page. By measuring your success and the engagement of your audiences, you will have a much better understanding of what works and what doesn’t work for your followers.
5. Choose Quality Over Quantity
When you set out to post something on Facebook, or share a photo to Instagram, think about why you are doing so in the first place. It might help to ask yourself a few questions like, “If I saw this on my feed would I like it?”, or “Is this providing some form of value to my audience?”. If the answer isn’t yes to either of those questions, you might want to reconsider your post. If you are just posting for the sake of putting out content, then quite frankly you are doing it wrong.
If you try out any of these tips over the next few weeks, let us know in the comments below. Also, if you have any other tips or suggestions for small business owners that we haven’t touched on here we would love to hear them. Sharing is caring!